“The Shriners Hospitals for Children Open has been a Las Vegas tradition since Fuzzy Zoeller won Las Vegas’ first PGA TOUR event in 1983. Beautiful weather, exciting events and activities, 144 of the best professional golfers in the world competing for a $6.4 million dollar purse, and of course, the mission to support world-class pediatric care offer countless opportunities for fans and players alike to start their own traditions with us.”

That’s not all that the PGA Tour has to offer. The PGA Tour focuses on their ticket buyers too!

Fan Experience.

It’s one of the most IMPORTANT aspects of any kind of event whether it be a concert, a sporting event or even just a night out in the town at a local restaurant. If the fans are happy, they will talk about their experiences and return the following year (ideally)-it’s really that simple!

At the Shriners Hospitals for Children Open, fans have some pretty fun options:

There’s the Hyundai Sonata Social Media Lounge, where you could get the closest view of the players without getting arrested for running inside the ropes.

There’s Lee’s Shank Shack, which provides a great view, a place, to sit and a place to grab an alcoholic beverage.

And of course, one of the more fun perks, MasterCard will continuously upgrade MasterCard cardholders to complimentary upgrades and giveaways.

Yes, sometimes too much fun, gets in the way of serious golf fans who are at the tournaments solely to watch golf, but the golf industry now has a younger audience where multitasking and participating in trying foods from different food vendors, taking a photo at a photo booth and grabbing a beer just might be the answer to more ticket sales.